How to Attract Clients Using a Signature System

One of the challenges of a coaching or similar type of service business, is the potential client is being asked to take a “leap of faith” that they will see the results they desire.

Yes, they know you’re an expert in what you do, and they may know others have achieved results from working with you. But they still don’t know for certain that they will get the results they want. That’s where the leap of faith comes in.

What if you could reduce or even eliminate that leap of faith? How might it be easier for clients to commit to working with you?

Best Buy and Sears, Watch Out!

Think of the last time you went shopping for a television set. The trend has been toward big screen TVs so you probably took a look at those. The TVs are usually lined up together so you probably compared and contrasted them.

You may have noticed that one TV had more vivid colors . . . one had sharper images . . . and one was loaded with features. You could see them all side-by-side, so by the time you made your final choice and paid for your TV at the register, you knew exactly what you were getting.

No leap of faith there! You were perfectly clear on the value, and you knew you were getting the result you desired.

Wouldn’t it be great if your prospective clients could see the value in working with you as clearly?

They can. You can show that value using your own Unique Signature System.

Ok, So Exactly What is a Signature System?

A Signature System is a 3, or preferably a 5 or 7 step system that takes your clients from experiencing the problem they come to you with, all the way to the end result: when they’ve solved the problem and have achieved their desire.

The great thing about a Signature System is you already have it! It may not be quite up to consciousness yet, but there are usually certain steps that all of your clients go through in order to achieve the results they are looking for. All you have to do is look for what those steps are.

Imagine having your own Unique 7 Step Signature System all laid out in black and white for potential clients to see. Under each clearly laid out step, the benefits and results of completing that particular step are also clearly laid out.

Good-bye Leap of Faith, Hello Big Screen TV

Can you see how that reduces or eliminates the leap of faith? Your potential clients see exactly how, from start to finish, they are going to get the results they want. Not only that, but they see all the results they achieve at each step along the way, culminating in the overall end result they want.

It’s your Big Screen TV.

Your Signature System is your Big Screen TV! How cool is that?

Helping my clients create their own Unique Branded Signature System is just one of the things I do in my Business Breakthrough VIP days, and it’s probably what I have the most fun with.

I think it’s important for people to clearly see the value of a service designed to help them improve their lives. Because when all is said and done, I’m betting that your service, that special magic that you bring to clients, is infinitely more valuable than a big screen TV . . .