Did you work as an employee for someone else before you started up your own business? If so, you probably earned a steady income, possibly a yearly or even an hourly rate.
Now you’re in business for yourself, and you’ve discovered that what people typically charge for the services you offer is surprisingly high. Scary high. Uncomfortably high. In fact, you’re having a very hard time asking for that kind of money.
You’re not alone. There are many new entrepreneurs who feel that way, either secretly or not-so-secretly. It might be an issue of self-worth, in which case it will benefit your business (and your personal life) to work on that.
One of the most effective ways to establish your expertise and help your ideal clients know you are a “fit” for them is to strategically share your expertise in articles or blog posts.
Writing and sending a bi-monthly newsletter that includes valuable information for your niche market will help you create a solid relationship with prospects who aren’t ready now to hire you, but will be in the future.
Are you ready to begin using this powerful marketing strategy, but not sure how to begin? I’ve been writing articles for years, and I’ve put together the top 10 strategies I use to write and leverage “killer” articles that establish relationship and ultimately, get clients! Here they are:
It’s not enough to put yourself out there to your ideal clients. You need to have the right stuff to capture their attention, or else they will simply walk right on by, and you’ll end up with an empty calendar and a lot of frustration!
Once you have these secrets in place, your marketing efforts will be successful: whether you are offline networking, online using social media, or engaging in any other method of reaching those people you most want to help.
Are you ready to create a steady stream of clients and fill your calendar? Great! Here goes:
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A key piece to your success in creating a thriving coaching business is having habits that bring success. Did you know the average person spends 40% of their day engaging in habits?
There are many “good” habits successful entrepreneurs cultivate. Before we look at the nuts and bolts of exactly how to create and maintain a “success habit”, here are a few prime examples of successful business habits:
If you have a business that helps people, then you probably aren’t in it just for the money. Most people who start businesses such as coaching, healing, or other type of services that contribute to the health, well-being, personal growth or business growth of others are in it mainly for the satisfaction of helping people.
On the other hand, even if you’re doing what you love and helping people, you have to make a living. I’ve spoken to many entrepreneurs who struggle with this conflict, who have been sliding their services too much or giving them away for free.
Decisions, decisions . . . every day as human beings we are asked to make important—and not so important—decisions. As business owners, the amount of decisions double or even triple.
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If you want to grow your business, it’s important to make the best decisions possible. There are lots of great techniques for making decisions, but the most important factor in good decision making is your intuition.
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Using your intuition is by far the most effective way to make a good business decision. It just never steers you wrong. The trick is to be able to hear that intuitive voice over any doubt and fear you’re feeling.
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It can be pretty challenging sometimes. For some people it’s like trying to hear a songbird (your intuition) over the loud sound of a roaring waterfall (Your doubt and fear). So, how do you do it?
What’s the best way to do a website? How do you know what content to add? It’s a tough question for many people, and web designers are not usually savvy to marketing strategy with regard to websites. They just want you to tell them what you want them to do.
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So I’ve put together 10 tips to answer your toughest questions about what to do to create a website that pulls potential clients in and keeps them engaged long enough to either have them sign up for your email list, contact you, or both!
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Are you (or do you know someone) suffering from “Niche Paralysis?”
“Niche Paralysis” is a condition that occurs when a coach, consultant or healer has recognized that they need a “niche” in order to create a successful, thriving business, but . .
. . . The decision on what niche to choose has become so fraught with uncertainty, indecision and stress, that they are literally paralyzed. They can’t move forward on their business.
They are stuck.
Do you consult with your partner whenever there are big decisions to be made? Most people do. That’s part of being in a relationship. You’re partners in life, so life decisions are made together, because they affect both of you.
If you are employed by someone else, do you consult with your partner on big decisions you need to make at work, about work?
You might, or you might not. It probably depends on the nature of the decision. If it’s one you have the luxury of contemplating for a while, you might discuss it at home with your partner, using him or her as a sounding board. Then you’ll make your decision and implement it.
Are you time challenged? I know I am. In spite of knowing all the tips and tricks to manage my personal time, take care of my clients and get my marketing done, I still found myself needing a serious transformation in my relationship with time.
Sometimes we need to dig deeper to get at the root of a challenge.
So I took a good hard look at what was really going on, and I had two realizations that turned things around. Only two – but what a difference! I’m more organized, I’m getting more done in less time, and I’m still able to offer the same amount of value to my clients!