How to Keep your New Year’s Resolutions
It’s almost a joke: People making New Year’s Resolutions that fall by the wayside within a couple of weeks.
You may have some resolutions you want to keep for yourself, business or personal, or you may have clients who want to make resolutions. Either way, here are some simple steps you can take to make those resolutions stick!
The first step to keeping a resolution is to understand the difference between a resolution and a goal:
A resolution is a commitment to make a permanent life change: For example, to stop procrastinating.
It’s not the least bit popular. No one wants to talk about it. Marketing coaches rarely mention it up front. Clients aren’t thrilled to hear about it. It’s not sexy, glamorous, or easy.
It’s also one of the key principles that every successful coach embraces, every one. What is it?
More than any other key to success, the one that I’ve noticed separates the winners from those who give up, is that nothing comes without hard work.
Even if you’re talented, educated, and credentialed, even if you have a lot of contacts, and even if you’ve spent a ton of money on yourself and your business, none of it will fly without good ‘ole fashioned hard work.
Does Your Business Name Get the Attention of your Ideal Clients?
There’s a store down the street from me that used to be called “Sweets in the Nude.” What do you think of when you hear that? Never mind – I can guess. I can also guess what you don’t think of. I’ll bet “unfinished furniture” isn’t the first thought that came into your head!
The name is cute, it’s clever, it’s catchy, and no one ever knew what the store sold. Finally, after at least ten years that I know of, they changed the name to “Sweets Wood Furniture.” Thank goodness. Now, everyone knows what the store sells when they hear the name.
Are FREE sessions your best choice?
Do you offer free introductory coaching sessions to people you’d like as clients? Many coach training programs advocate offering sessions like these to entice prospective clients to sign up for coaching.
The idea is, if someone experiences life coaching and receives value from it, they will want to hire you as their coach. Sadly, this strategy often backfires. The problem isn’t the idea of offering a “free taste,” it’s that a free coaching session isn’t a taste – it’s a whole meal!
I’ll use my own experience as an example: Fourteen years ago, when I first received my coaching certification, I set up a “free coaching session” with my acupuncturist at the time.
“How to Attract Clients with Content—and not “Give Away the Farm”
Part 6 in the blog series “How to Save Time & Money Launching your Coaching Business
It’s a double-edged sword.
On one hand, it’s critically important to establish your niche expertise by offering valuable content. I discussed this with regard to your website in a previous article, but it goes far beyond your website.
Everywhere you market, the most effective strategy is to offer valuable information (content) and “free tastes” to establish your expertise in your niche and to get the word out there: talks, teleseminars, discovery or strategy sessions, audios and videos are some of the most common avenues.
Why it’s so Hard to Sell Coaching– and How to Make it Easy!
Post #5 in the “How to save time and money when launching your business” series.
If you’ve been struggling to sell or share your coaching services, you aren’t alone. Many coaches find it difficult to find the words to describe the process of coaching. But even if they can describe it well, it can still be an uphill battle to get people interested.
There’s a reason for that. Process doesn’t sell. And it’s not just the process of coaching. Process in general doesn’t sell.
The real “Skinny” on a Cost Effective Website that Gets you Clients
Today’s blog covers part 4 of 7 “Ways to Save Time and Money when Starting up Your Coaching business.”
It makes perfect sense. You may or may not be completely confident in how you’re going to market your coaching business, but you do know one thing—you need a website!
So, you spend a significant chunk of money on a nice shiny new site. You don’t intend to, but you wind up spending a couple of months—or longer—doing all the copy, choosing the design, and getting everything just right.
5 Tips to Avoid Perfectionism and Just Get it Done
Welcome to part 3 in my series “7 Ways to Save Money and Time When Launching Your Coaching Business.” Today’s article is about new coach mindset shift number 3: Getting out of perfectionism! Here are 5 Tips to avoid perfectionism and just get it done.
I’m a reformed perfectionist. My father went to military school as a child, and he was certain he could whip his only daughter into shape, military style. Although he did not succeed in turning out a good recruit, he did end up turning out a bona-fide perfectionist.
How to save Time and Money by Choosing a Niche
“What if I lose clients because they are outside of my niche?”
This is probably the number one concern of new coaches when they are considering choosing a niche. The thinking is that the wider the niche, the more clients you’ll have. To think like an entrepreneur, you need to understand that it’s actually the exact opposite.
The more you narrow your niche, the MORE clients you’ll get! So you’ll get more clients and make more money by “niching.”
7 Ways to Save Money and Time when Launching Your Coaching Business
It’s exciting to receive your brand new coaching certification after working so hard and so long to earn it! It’s also a bit scary – what’s next? With a few exceptions, coaching isn’t a “job” that people hire you for. It’s a business.
You’re now a self-employed entrepreneur! For those of you who have never owned your own business, it’s a whole new world. The rules have changed. To be successful, you need a new mindset.
Entrepreneurs think differently than employees.
This is why I see so many new coaches make the same mistakes, over and over again: because they haven’t yet acquired the entrepreneur mindset.
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“I've more than doubled my rates and now I'm charging what I'm worth”
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I had no confidence and no clue how to make it work for me and keep my clients happy at the same time. I didn't know how to balance being an entrepreneur and being a mom to my three small children. My husband and I fought about money all the time. Lack of money was a huge stressor in my house. I wasn't charging nearly enough for my services, but was afraid to raise my rates. Coaching with Kellie turned everything around for me. Now I have more skills and more confidence than I ever imagined possible! I feel capable, and I'm in control. With Kellie's coaching and support, I've more than doubled my rates and now I'm charging what I'm worth. That was HUGE for me! It feels wonderful to be able to confidently state my price, and if they don't want to pay it, that's ok. I have a full, thriving business and I know I'm worth it. I'm even turning people away!" |
