Failure. What does that mean to you? Does the thought evoke a sinking feeling in the pit of your stomach? Can you feel the anxiety and tightness in your chest?
No one wants to fail. We all want to succeed at what we do!
But what if I told you there are people who never fail? Who never feel those yucky feelings? In fact, what if I told you that YOU could be one of those people?
It’s true. I can say with absolute conviction that you never need to fail again. Not only that, but I’m going to give you the magic key to eliminate failure forever, right here and now.
You can feel it in your gut when I bring it up, can’t you? That embarrassed feeling at the thought of asking clients for testimonials, or featuring your smiling picture prominently in your website banner.
It’s that icky, uncomfortable feeling you get when it comes to sharing with a potential client how good you are at what you do, and how you’ve helped others in the past just like them, and you know you can help them.
It’s not your fault! In the American culture (and many others), as innocent children, we are chastised whenever we tell people we’re good at something:
Have you ever felt frustrated or resentful because you gave more of your time than you intended to someone else, such as a client or potential client?
Do you have a habit of being readily available to people, thinking “it will only take a minute,” “I don’t want to hurt their feelings,” or “I don’t want to seem callous or uncaring?”
If so, you’re not alone. In fact, most service experts, particularly women, struggle with this challenge at one time or another.
We’ve all been there. Even if you’re just getting started and you’ve hit the skids coming right out of the gate, know that you’re not alone. Even the most high-falutin’ 7 figure entrepreneurs have run into the infamous “marketing roadblock”.
If you’re wondering right now if that’s what’s going on with you, it probably is. In my experience, there are four main reasons coaches and experts get stuck. So let’s take a look at them one at a time, to see what it takes to get through it and get going on your business again:
Testimonials, or client endorsements, are critical to the success of your coaching or expert based service business. Your prospective clients want to know that you’re successful!
They want to know that others have received value from your coaching, and were pleased with your style. It’s called “Social Proof.” If you don’t have client testimonials, people wonder if you can really deliver what you promise.
Sometimes this can be challenging if you’re a brand new coach. But it’s still very important, and you can do it. So before I get into the “how” of getting great testimonials from clients, here are three sources you can tap for testimonials if you’re a brand new coach:
I’m a reformed perfectionist. My father went to military school as a child, and he was certain he could whip his only daughter into shape, military style. Although he did not succeed in turning out a good recruit, he did end up turning out a bona fide perfectionist.
This was great in some respects! I got straight A’s in school, and everything I did, I did well. I put 100% into everything and in many ways, it has helped me succeed and excel in life.
There’s a particular point all new coaches come to when starting up their coaching business, that can literally “make or break” their business. I call it “The Critical Connection Point,” because whether they have a coach or not, everyone gets to that point, and many coaches find it challenging.
Here’s what happens: A coach will put a lot of hard work into finding the perfect niche, developing enticing programs, creating a killer online marketing machine, learning exactly how to enroll leads, and brainstorming a strategic, personalized marketing plan to bring those leads in.
Coaches and experts tend to work more cooperatively than competitively, it’s just in our nature. The coaching philosophy in particular lends itself to the belief that “there is enough for everyone.”
I truly believe that. Why then, did I title this article “Know your Competitor?”
I used that title because your biggest competitor isn’t the person with the same niche or market as you. It’s not the person that might take a client you wanted, and it’s not the person your prospects are consulting with at the same time as you.
Nope.
As the holiday season inspires and uplifts us, the spirit of giving makes it’s way into the hearts of many. As entrepreneurs who offer a service to others, throughout the year we often find ourselves in a position to be generous to others.
Being generous is a wonderful feeling. Knowing that someone else benefits because of your generosity is uplifting and satisfying!
As a service oriented entrepreneur, we have opportunities to be generous every day: with our time, with our resources, and with our information.
In fact, our challenge is knowing when to stop: to know where that line is between being generous, and over delivering on our services.
Everyone gets them. Coaches, VA’s, healers, no matter what your business, the “difficult client” can show up.
Difficult clients can be demanding, picky, perfectionistic, and/or have unrealistic expectations. They often project responsibility onto you that really belongs to them.
For these people, it’s much easier to blame you for their disappointment than to own it and look at their own part, which results in an unpleasant situation for you. Your gut turns queasy, your blood pressure rises, and your stress level doubles.
It’s even worse if you’re a people pleaser. Your instinctive reaction is to continually try harder to please, but that doesn’t always handle the problem.